2026
176 x 121 cm
Oil stick on paper

Dietary supplements for a healthier, longer life, younger skin, anabolic steroids, hormones, and potency enhancers for better performance in sports and sex… The German market for dietary supplements alone continues to grow; estimates for 2023 are around €1.78 billion, with a projected increase to approximately €2.05 billion by 2028. (1)

Are we not enough for ourselves? Can‘t we bear to be „real“?

Every day we have to ask ourselves and those around us different questions, explore sources, and gather diverse experiences to shape ourselves and discover our own truths. We can decide whether we want to make things visible or keep them hidden.

The 1999 film „The Matrix“ is iconic: It‘s about the choice between living in illusion and conformist comfort (the blue pill) or awakening to and recognizing the uncomfortable reality (the red pill).

Reality and the associated image of humanity are multifaceted and uncomfortable. We have a choice.

(1)Source: https://www.lebensmittelverband.de/de//pressemitteilungen/pm-20221018-nahrungsergaenzungsmittel-marktzahlen-2022